We Make Remote Work Remarkable • TopTalent from LatAm
Hello! We are GoFasti, a Talent-as-a-Service. GoFasti bridges the gap between world-class developers and designers from LatAm and first-class companies around the globe.
We need an English-fluent Marketing Specialist, based in Latin America, available to work remotely.
We are looking for someone with exceptional communication and relationship-building skills, who embraces changes while maintaining strong attention to detail. An interested and proactive person, who's constantly learning and improving their skills.
Are you the one we are looking for?
Responsibilities:
- Develop and implement a comprehensive marketing strategy to promote the webinar and drive merchant participation.
- Work closely with stakeholders to ensure alignment on goals and deliverables.
- Create compelling case studies showcasing the benefits of using the app.
- Develop engaging content for ads, email marketing campaigns, and promotional materials.
- Build and manage a merchant-focused community, including WhatsApp groups, to foster engagement and long-term relationships.
- Design and execute targeted ad campaigns to attract merchants to the webinar.
- Plan and manage email marketing campaigns, ensuring high open and conversion rates.
- Strategically promote the webinar across relevant channels to maximize attendance.
- Collaborate with cross-functional teams to ensure a seamless webinar experience.
- Monitor the effectiveness of marketing initiatives, analyzing key metrics, and providing regular reports.
- Adjust strategies as needed to optimize results.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field (preferred but not mandatory).
- 3+ years as a marketing specialist overall.
- Experience leading e-commerce, B2C strategies, and digital advertising.
- Build the go-to-market strategy.
- Experience creating campaigns (using tools like Facebook Pixel, Tag Manager, etc.).
- Background with email marketing, social media ads, and community-building strategies (e.g., on WhatsApp).
- E-commerce Expertise:
- Proven track record of managing and executing successful e-commerce campaigns.
- Experience driving customer acquisition and retention through digital platforms.
- B2C Marketing:
- Strong understanding of consumer behavior and B2C marketing strategies.
- Familiarity with creating and promoting offers that attract individual consumers.
- Marketing Channels:
- Proficiency in managing paid campaigns across platforms like Facebook, Instagram, and Google Ads.
- Experience with email marketing, retargeting, and content marketing to engage and convert consumers.
- Familiarity with WhatsApp and other community-building tools.
I'ts a plus:
- Certifications in Google Ads, Facebook Blueprint, or other digital marketing tools are a plus.
- Industry Knowledge: Experience working with small businesses, local markets, or cashback and rewards apps.
Compensation:
- The Salary range offered for this position varies from (USD) $900 - $2,000 per month, depending on seniority and skillset.
- This position includes a 3-month trial period, with the possibility of extension to a long-term.
- This position is for an independent contractor, through a payroll platform.
- The talent will work REMOTELY allocated at our client.
Here are the steps for this process:
Application review/approval > Screening interview with GoFasti's team > We build and send your profile to our client > Profile review/approval by client > Interview with the client > Hiring and onboarding.
Once you apply for the job, our team will review your resume. If it meets the requirements, we will contact you and move forward in the process.
Note for Candidates Approached Directly:
If you were contacted directly by a member of our team and are interested in this opportunity, please do not apply through this link. Instead, reach out to the person who contacted you to coordinate a meeting.
Thank you!
